In the portrait at the entrance of the museum, Peter Catelli seems to welcome every visitor who comes to admire his collection of toy horses. He is portrayed elegantly dressed, on a blue chair. The figure of the Knight of Labour shares the scene with the dearest things to him. He is portrayed on a background of children, with the Chicco Rodeo in his arms and behind the headquarters of the company he founded.
It is the memorial portrait of an extraordinary man who has made of the attention to childhood, the family and the company his world. The portrait is the work done by the Milanese artist named Wanda Broggi.